Broscience is a derogatory term for misconceptions and ideas of questionable scientific credibility, passed around among laymen by word-of-mouth as if factually true.
Most examples of broscience pertain to biology, fitness and sports, and it most often circulates in fitness, athletic and bodybuilding circles, where many people want to know how to most effectively work out but are either ignorant of or do not fully understand the actual science. In general, such beliefs rely on anecdotal evidence and gain their popularity more from how ripped the speaker happens to be than from proof or references.
from http://rationalwiki.org/wiki/Broscience
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