Thursday, 28 June 2012

Above the fold

"Above the fold" is a graphic design concept that refers to the location of an important news story or a visually appealing photograph on the upper half of the front page of a newspaper …

Most papers are delivered and displayed to customers folded up, meaning that only the top half of the front page is visible.

The term can be used more generally to refer to anything that is prominently displayed or of highest priority.


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