Peek Frean is a brand of biscuits and related confectionery. The brand is owned in the UK by United Biscuits, although the Peek Frean name is no longer used in the UK. In the US and Canada the brand is owned by Kraft Foods.
Peek, Frean and Co was established in 1857 in Bermondsey, London by James Peek and George Hender Frean. In 1861, the company started exporting biscuits to Australia and later to other overseas destinations. They moved to a larger plant in Bermondsey in 1866 where they continued baking until the brand was discontinued in 1989.
During the course of its life, the firm's brand name changed from Peek, Frean and Co to Peek Frean (in the early twentieth century) and then to Peek Freans (by the 1970s, the name having been used in the possessive case on products for many years).
See more at http://en.wikipedia.org/wiki/Peek_Freans