Handle it by the brim, not the crown. I’ll admit that I like doffing my hat by grabbing it by the crown. It just looks cool. But unfortunately, while it may be suave, it’s no good for your hat. All that pinching will weaken the crown’s ability to holds its shape or create a crease that can’t be fixed. Oils and dirt from your hand will also soil the hat. Take off or pick up your hat by grasping it at the front and back of the brim. Always handle your hat with clean hands to avoid transferring grime to it.