Friday, 27 June 2008

The importance of language

Courtesy of The comes this salutory tale that highlights the importance of language in Information Quality, after all it is information that is being transferred when ever we communicate and the expectations of the sender and receiver of any communication can often affect how that message is understood.

The synopsis of the tale is this…

A young girl from London town was seeking to get a taxi to the airport so she could go on holidays. She rang directory enquiries and asked for a “Joe Baxi” (slang for Taxi apparently). The telephone operator was confused (No Mr. Baxi was listed in the area) and sought a clarification. “It’s a Cab, innit” said the young lady.

So she was put on to a company that specialises in Retail display Cabinets (Cab-inet… Cab innit… you can see how this happened). And she ordered a Cab (abbreviation for Cabinet) for 10am the following morning, price £180. She paid by credit card and the cabinet was delivered the next morning as requested.

by Daragh O Brien in UK Trainwrecks at

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