Thursday, 19 June 2008

The Libery Bell

During the 1976 USA bicentenary celebrations, the Procrastinators Club of America sent a letter of complaint to the Whitechapel Bell Foundry in London. In 1752 this company had cast the original Liberty Bell, which was defective from the beginning and developed its famous crack almost ninety years later. Their tongue in cheek complaint included queries about a warranty and a possible replacement. It was great publicity for them, as it summarised their philosophy "Never do today what you can put off for a long time yet."

What they didn't expect was the company's reply, which showed they were every bit as good at customer service as the club was at putting things off.

"We will be pleased to provide a replacement bell, if you would be so kind as to return the damaged bell to us in its original packaging."


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