Otto, originally a jeweller, was the inventor of the world’s first mechanical sliced bread, which went on sale on July 7 1928, in Chillicothe, Missouri.
After many setbacks, including a fire which destroyed his first factory as well as blueprints and prototype, he managed to develop a successful process for slicing and wrapping the bread. However sales were slow at first as suspicious consumers were slow to accept a pre-sliced bread, but soon everyone wanted sliced bread. By 1933, only five years after its introduction, American bakeries were turning out more sliced than unsliced bread.
See full article at http://britishlibrary.typepad.co.uk/inthroughtheoutfield/2009/02/otto-rohwedder-and-the-greatest-thing-since-sliced-bread-.html
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